Children's toys refer to items designed for children's games, which are the backbone that make kids turn imagination, thinking and other mental processes to behaviors. Children's toys can develop athletic ability, train perception, stimulate the imagination, arouse curiosity, and provide the material conditions for children’s physical and mental development.

The main children's toys are: beach toys, technology toys, assembling toys, building and construction toys, sports toys, music toys, labor activity toys, decorative toys, homemade toys, etc. The general education requirements for toys are: the toys can promote the comprehensive development of children in the aspects of the body, moral, intellectual, aesthetic; the toys should be consistent with children’s age characteristics, and meet their curiosity and desire to explore; the design should be appealing, reflecting the typical characteristics of things; the toys should be varied to help encourage learning; the children’s toys should meet the health requirements, whichshould be easy to clean and disinfect; the toys should meet safety requirements. In general, children's toys are designed and manufactured for children of a particular age group, whose features are related to children's age and intelligence stage. The use of children's toys should be on the premise of a certain adaptability. In China, children’s age limit is 14 years.
　　　　　　　
　　
As children's toys, it has a critical factor, that is, it must be able to attract the attention of children. This requires that toys have bright colors, rich sounds, and should be easy to operate. It is worth noting that, due to a growing child in an unstable period, they have different preferences in different ages. Therefore, children toy store should classify toys according to children’s age: 0-3 years old, 3-7 years old, 7-10 years old, 10-14 years old.
　　　　　　
　　
On the material, the common children's toys are wooden toys, plastic toys, plastic toys, metal toys, cloth toys, etc. Functionally speaking, toys most welcomed by parents are  toys taht can develop intellectual.