As China's economic develops, people's incomes and consumption levels increase significantly, promoting the development and maturation of the tertiary industry and tourism industry. Water park as a kind of theme park, becomes the hottest star in contemporary urban tourism with its unique culture, science and technology content and strong entertainment features. However, there are advantages and disadvantages in development of water park as follows.

Investment Advantages

construction period and payback period are short.
　　　　　　　　
The present water park consist of huge crowds of people In operation period. Water park’s construction period is usually 0.5-1 years. Under normal operating conditions, investors can be paid back for the first year or two, and begin to make profits in the third year. Some water parks that are operated well can cover the cost and go into profit in the first year. Water park, a burgeoning theme park, integrated with other tourism resources, can greatly promote the development of tourism in a region, and thus attracts government’s attention. As an emerging industry, the water park supply fail in the present, the majority of developers are willing to invest water park industry for the huge interest.

Investment Weaknesses

Weakness I : lack of talented manager

In the factors that affact water park project’s profit and loss, the proportion of equipment accounted for no more than 50%, and the more important factor is investment planning, operation management and marketing management. To invest a water park should consider the long-term development, formulate a professional operation solution, which can make wate rpark investment risk be smaller. However, nowadays, water park industry’s too rapid development results in lack of professionals and poor management.
　　
Weakness II: serious projects copy

Now, projects are copied, and many water parks lack distinct theme and cultural creative. Some investors tend to plan, construct and manager water park with ideas and techniques of real estate development and construction, which, however, is far from modern water park’s professional requirements. It is also the main reason a large number of domestic water park being eliminated in the next 3 - 5 years.