Today's society is a market economy society. Products are important, however, what’s more important is the way to occupy the market and seize opportunities. Television, radio and newspaper are the traditional way for advertisement. But they are expensive in payment and time is limited, so the influence to customers are restricted.

Nowadays, An effective way for attracting people is advertising by inflatable equipment. In the modern market, there are various inflatable equipment, such as inflatable balloons, inflatable arches, inflatable cartoons, inflatable screens, etc.

Firstly, let’s have a glance at the inflatable arches. Inflatable arch is an arch that is inflated by an inflation fan connected to the arch via an inflation tube. Inflatable arches are inflated and often used as entrances to events or as ads for races. Multiple design capability makes the arch a very versatile component for multiple event and promotional initiatives. Besides, Some arches can be further customized with three dimensional protrusions, digital print log art and temporary banner areas.

Another kind of inflatable advertising equipment is inflatable movie screen. It is an inflatable framework with an attached projection screen. Inflatable screens are used for outdoor movies, film festivals, drive-in theaters, sports, social and other events which require outdoor projection. The frame is typically inflated with a high pressure blower. The blower continues to operate, ensuring the screen remains fully a permanent inflation as they are virtually airtight and stay inflated without electricity for several days.

The most commonly used inflatable advertising equipment may be the inflatable balloons. A balloon is an inflatable flexible bag filled with a type of gas, such as helium, hydrogen, nitrous oxide or air. Modern balloons can be made from materials such as rubber, latex, polychloroprene, or a nylon fabric, while some early balloons were sometimes made of dried animal bladders. Some balloons are purely decorative, while others are used for specific purposes such as meteorology, medical treatment, military defense, or transportation. A balloon's properties, including its low density and relatively low cost, have led to a wide range of applications.

Various inflatable advertising toys are attractive. They are usually cheap and can be used timelessly. Therefore, inflatable equipment becomes more and more popular and welcomed by merchants.